P'unk Avenue Window

Archive for November, 2008

Lubricate Your Shredder!

November 26th, 2008 by Geoff 6 Comments

Fellows Shredder Instructions

In some ways this post is a public service announcement. It turns out you need to lubricate your cross-cut shredder every time you empty the bin. If you are not doing that, you should start now. You can get shredder oil or shredder lubricant sheets.

In most other ways, though, this post is really about the value of design.

I always assumed a shredder needs no maintenance. You plug it in, turn it on and it is ready to go. However when our shredder stopped working, the customer service person at Fellows told me it is critical to lubricate a shredder. Critical.

Let’s take a look at how this critical information is communicated. Note the red arrow and gray box I added around the maintenance section in their manual:

Fellows Shredder Instructions Highlighted

The type that explains the importance of lubricating the shredder is in 8 point (or smaller) and not highlighted in any way. If I was designing this manual, I might make everything else in the manual 8 point and make that section much larger.

Prescription Bottle

This is really the same issue that was tackled by Deborah Adler for her SVA thesis project. Her grandmother accidently took her grandfather’s medicine since most prescription bottles look the same. Traditional labels represent all information at mostly the same size. The medicine, dosage, doctor’s name, pharmacy name, and all other information is not differentiated in any way.

Her redesign places real emphasis on the drug name and dosage instructions. The critical information gets weighted more.

In the prescription bottle case, design is the difference between life and death. In the case I am describing, it is the difference between spending another $50 and filling up the landfill with a broken shredder. I certainly recognize the difference, but I can’t help but think that designing the shredder manual better would not have been that difficult.

Once again, design matters.

Oh, by the way, in case you want to know what the lubrication instructions say, I blew them up for you here:

Fellows Shredder Instructions - blow up

BarCamp Philadelphia

November 5th, 2008 by Geoff 3 Comments

BarCamp Philadelphia

This Saturday, BarCamp is coming to Philadelphia, and we are hosting the pre-party on Friday!

BarCamp does not happen in a bar or even a tavern. In fact, we helped to bring it to UArts, a place that P’unk Avenue has a deep history with since four of us are graduates and this company grew out of relationships that began when I was a Multimedia professor there.

BarCamp Philly will take place at The University of the Arts, located in the heart of Center City. The Graphic Design and Multimedia departments have generously donated their classroom space which is equipped with state of the art technology, projectors and in some areas, an intentional focus on openness and collaborative learning. This venue is ideal for the participatory nature of BarCamp.

So what is BarCamp? According to Wikipedia:

…an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants — often focusing on early-stage web applications, and related open source technologies, social protocols, and open data formats.

In simplest terms, it is a bottom up conference. Anyone that attends can lead a session on any topic. It allows for the topics to emerge during the course of the event and to take on a life of their own.

We look forward to seeing you at the party.

BarCamp Philadelphia Pre-Party
at P’unk Avenue
1168 E. Passyunk Avenue, Philadelphia, PA 19147

November 7, 2008 from 7 to 10 pm.